Can private browsing keep you safe?

 

Can private browsing keep you safe?

Privacy is a precious commodity in this era. Every website you visit or app you download leaves a digital footprint that can be tracked by anyone. Fortunately, most — if not all — web browsers offer private browsing features to keep your internet activity a little bit safer from prying eyes.

What is private browsing?

Your web browser — whether it be Chrome, Edge, Firefox, Safari, or Opera — remembers the URLs of the sites you visit, cookies that track your activity, passwords you’ve used, and temporary files you’ve downloaded.

This can be convenient if you frequently visit certain pages, can’t remember your login details, or if you’re trying to recall a website you visited a few days ago. But if someone else uses or gains access to your computer, your most private (and embarrassing) internet activities are exposed for anyone to see.

With private browsing — also called Incognito Mode in Chrome and InPrivate Browsing in Edge — all the information listed above does not get recorded. In fact, all the websites and information you accessed in the private browsing session are immediately discarded without a trace as soon as you close the browser. This can come in handy when you’re using a public computer because you’re instantly logged out of all the accounts you accessed after closing the window.

Your cookies also won’t be tracked. In a normal browsing session, sites like Facebook will display highly targeted ads based on the sites and pages you’ve visited. But in private browsing mode, your internet activity can’t be tracked by marketing companies.

Another benefit of private browsing is that you can use it to log in to several accounts on the same site, which is useful if you need to log in to two different online accounts at the same time.

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